By Jules Lavallee
Starting out as an Artisan Jeweler and Designer specializing in loomed cuff bracelets, Danielle Nicole Enright moved on to lead her own female empowerment brand, ABRAU, adding curated fine jewelry pieces and expanding to worldwide and celebrity clientele. Abrau is proud to be considered a “Pay it Forward Company”, donating a portion of her proceeds to numerous local and National non-profits.
Since 2011, ABRAU has been included in gift bags for the Academy awards and has been worn on celebrities and on the silver screen. You can see Danielle’s pieces worn on TV shows like, The Vampire Diaries, The Voice, The Young and the Restless, and most recently her pyrite necklace was chosen as a season staple on Law & Order Organized Crime. Her jewelry has also been spotted in magazines like Vogue, Marie Claire and Condé Nast Traveller.
In 2021, ABRAU was awarded “Most Impactful Business Award” by DotCom Magazine for the mentoring that she does on the side. Danielle has amassed a large following of ladies on Instagram and she has been called “inspirational” and an “icon” by thousands of young women who are inspired by her ability to stay humble and personable, sharing her own struggles as an entrepreneur. Danielle feels most blessed for the female connections that she has made and her ability to inspire other females to start their own businesses. Danielle states, “to think that I’ve inspired another female to start their own jewelry line or business is the biggest blessing and reward of my career!”
2024 has been a whirlwind for you and your business, ABRAU. Tell us about why celebrities love your brand and where it all began.
ABRAU has garnered a wonderful reputation among celebrities and models alike due to its unique blend of simplistic design and quality craftsmanship, reflecting both a personal and versatile aesthetic. Celebrities love our brand because each piece speaks a language of artistic and symbolic storytelling, making it perfect for characters in various TV shows. Notable celebrities and shows featuring ABRAU include Candice King on “The Vampire Diaries,” Harlan Drum on “Sweet Magnolias,” Allison Siko on “Law and Order,” Alona Tal on “Seal Team,” and Cait Fairbanks on “The Young and the Restless.” Each piece is thoughtfully designed to complement the individual wearing it and the character they portray. A-list celebrities like Drew Barrymore, Jennifer Garner and Kelly Clarkson also own ABRAU and it is coveted by supermodels like Destiny Hunter and Elena Martinez who recently walked in New York Fashion Week wearing ABRAU.
ABRAU began from a passion for handmade jewelry, inspired by the intricate and emotional connection jewelry can create. As my journey progressed, I expanded into fine jewelry to reach more discerning customers, without losing the heartfelt touch that made the brand special.
What challenges have you faced as an entrepreneur on your road to success?
Like any entrepreneur, I’ve faced a myriad of challenges. Balancing creativity with the demands of business logistics is always a tricky tightrope to walk. Managing time effectively while handling production, marketing, and customer engagement has sometimes been overwhelming. Expanding my brand to social media platforms like Instagram, where I share behind-the-scenes content and home renovation projects on my blog Wire & Rose, added new dimensions and demands.
However, these challenges have fueled my growth, providing opportunities for innovative problem-solving and personal development as both a designer, creator and entrepreneur.
The holidays are fast-approaching. Share some of your top-sellers.
As the holiday season approaches, simplicity, elegance, and warmth dominate our top-sellers. Our personalized fine jewelry are always top sellers, like the diamond initial bracelet. Our Winter Collection highlights meticulously designed pieces like the “Diamond Criss Cross Statement” ring, blending white, yellow or rose gold with diamonds for a mesmerizing icy shimmer; and the “Diamond Solitaire” necklace, featuring a classic style that can be layered or worn alone.
Who would you like to work with in 2025?
Looking forward to 2025, I’d love to collaborate with figures who share a passion for artistry and originality. Working with actresses such as Zendaya or Margot Robbie would be incredible, given their fashion choices and ability to embody powerful narratives through their roles. Additionally, it would be fantastic to see ABRAU pieces featured on shows known for their compelling style narratives, like “Emily in Paris” or “Bridgerton,” where creativity and elegance shine.
Each potential collaboration would be an opportunity to reach new audiences and create memorable moments that continue the legacy of ABRAU as a brand beloved by storytellers and wearers alike.